A lot of hype has been made about Demand Media and it’s IPO since it’s launch. One question everyone has been asking is can they sustain their business model? Personally I think so…they generate content from freelance writers and resell it to websites. If they are producing good, quality, and compelling content than it should be a solid revenue stream. Web owners know that keep up to date fresh content for your demographic can be difficult. So I do not think Google is looking to target anyone company specifically, they want to provide the best result for your search query.

Now Google’s lates algo change dubbed the “Farmer Update” has changes ranking’s for about 12% (11.8%) of websites in Google’s index. The name originated from the idea that Google is targeting content farms. I don’t think they mind you farming good content that is placed appropriately on the web but some notable sites were uprooted in the process. We’ll get to those sites in a moment but one must remember…Google tracks what happens after users click on a result and that information is kept and used as part of google algorithm. They HATE it when users don’t find what they are looking for on the first result. Now have you ever Googled something and landed on one of the following sites?

How did you feel about the information on those websites? Well those are some of the top losers in Google latest algorithmic change. Thanks to Sistrix for providing the chart above. There is only one reason site owners are going to spent time and money to get a a site to rank with shallow content. They want pageviews and clicks for advertisements. So the first clear signal change is in advertising and placement on the website. I have always been against display ads on websites but here is some validation. Second factors that have been looked at in this change is user data like bounce rate and time on site. Lastly authentic user generated social media content seems to play a factor as well. Nothing to new but I would assume this data also is weighted differently based on the query as well.

1. A good SEO company will not need to seek you out, afterall if they can’t genrate their own leads how will they do it for you?

2. They offer software that can optimize your website. Do you really think they can outsmart Google with their programmers?

3. Google SEO or search engine optmization in their city. Do they appear?

4. Can they show you actual websites that rank well with their link on the bottom?

5. Will they give you your money back if you don’t rank within a certain timeframe? We will.

Online Video- The NEXT Big Thing
by Shama Hyder

Online marketing…and marketing in general is an attention game. Whoever can get your attention and hold it wins.

Keeping within this train of thought, online video is truly the next BIG thing in the attention game. And it isn’t a fad. The more “virtual” we get-the more people crave face-to-face connection.

Here is what you need to know about using online video in your marketing.

1) 60% actually finish watching one - compared to the 20% who finish reading an article. (Hey buddy, finish reading this one at least!) 60% is a HUGE number when it comes to marketing and capturing attention. Will this eZine one day be turned into a video? The time may come…

2) All businesses can use it- Often in online marketing, I will say that the effectiveness of one tool doesn’t necessarily translate well across industries. Blogging may work for one business, but not another. Video isn’t like that. Even accounting firms can use video! 

3) It’s getting simpler to use by the day- Video used to be a very difficult endeavor. You had to be a film major to really work a camera. Today, it couldn’t be more simpler. Want a f’ree step by step guide to creating your own online videos? You are in luck.

© 2007-2008 Shama Hyder.

WANT TO SEE MORE ARTICLES LIKE THIS ONE?
See Shama’s Marketing Blog.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Online marketing expert, Shama Hyder, publishes the praise winning ‘Online Marketing Tips’ weekly ezine with subscribers around the world. If you’re ready to get more clients, make more money, and have more fun in your small business, get your F’REE tips now at www.AfterTheLaunch.com

I recommend this video to anyone who is interested in
e-commerce.

http://www.youtube.com/watch?v=9y2kOGo8R5w&feature=related

Alex A.

This blog is created and maintained by Incept Design. The content to be appearing will be advice for those interested in web design, web marketing, and way to approach different aspects of the web design and development world. Incept Design ask you, “Are you happy with your web guy?” If you said no then consider us! We offer every web service you can imagine. If you are happy with your web guy then stick around for advice and suggestions.

Tampa Web Marketing Tip of the Month:

What does your “about us” page really say about your company or business? Is it another sales pitch, or relevant information about your company, staff, philosophy, and location?

The time is now.

SPECIAL OFFER…

Free AdWords account Audit

Must be $10,000 monthly spend or greater.

Email: alex ( at ) inceptdesign ( dot ) com