Blog Blog Blog….once for each year this blog you are currently reading has been in existence. Yep I have been blogging for 3 years now. I don’t consider myself a “blogger” since my income is derived indirectly form my blog. Please keep in mind that there are many successful individuals who make a living from blogging. There are many different reasons for blogging. I blogcast to you this evening in order to push down some content I am tired of looking at on my website. Onsite SEO is only about a third of everything at most that goes into making your website rank higher on Google but I guarantee you will see higher rankings if you being to start blogging. There are some key rules that you need to follow first in order to gain maximum benefit form your digital composition efforts.

First make sure that your blog resides on the same domain as your current website. This mean no blogs hosted on a domain other than yours because you want all of the SEO benefit and potential links to go to your website and not someone else’s like blogspot or wordpress.

Second you want to make sure that you blog on a regular basis. Nothing is worse than a dead blog. Are you going to abandon me as well if I become your customer? It may be true that you become busy but you are never too busy to blog and grow or your business. If you are then you can easily afford to hire a ghost writer as your time is more valuable spent working on tasks related to managing your business than blogging.

Third make sure you write about topics that your customers are interested in.  Having interesting content on your blog will make it go VIRAL!!!  Ha Ha not really but it will mean that people are more likely to link to you, share your content with someone else, or become more involved with your brand. You don’t have to make every post strictly related to your industry but instead use this as an opportunity to provide helpful knowledge as well as give your brand a personality. Use StumbleUpon for blogging ideas if your industry is not that sexy.

Blogging on your website should be as easy as opening you web browser, navigating to you specific URL, logging in and typing. If it is not this easy to edit your website you may consider converting it over to a content management system, or having a web developer install a wordpress blog for you. The more difficult it is to update your website the less likely you are to update it. It will do you no good to leave up old stale content. Blog at least once a month to increase search engine rankings over time and improve your web metrics. Sooner or later you sill notice a payoff from you actions including more business.

Your probably asking what the heck is cross browser compatibility. It’s simple what does your website look like on a Mac or a PC in Firefox instead of Internet Explorer (IE). What is Firefox? I am glad you asked. It’s the web browser of choice for tech savvy people who use a PC. It faster and more secure than IE. It’s rather unfortunate that IE is not a standards compliant browser. What does that mean? Well it means if your web developers writes some HTML and CSS to design your website, it should look a certain way. Well thats great in theory but some some reason the people over at Microsoft think they can bend the rules, and this causes some problems. Crappy web developers design sites that look right in IE but break in Firefox or Safari. Good web developers design sites that look right in Firefox and Safari. The best web developers design sites that look right in Firefox, Safari, Opera, Chrome (Google’s Web Browser), Flock (A browser to manage your social networking sites), Netscape (does anyone use Netscape). So what is the moral of this post? Check out your website across multiple platforms, or a least multiple browsers. Someone with a Mac is going to be annoyed that your website doesn’t look right on their computer, and if they have a Mac they probably have some cash for your service or product. So don’t leave them out! If your website doesn’t look right on a Mac or FF we can fix it for you.