How the internet stole the election.
// November 12th, 2008 // Social Media
Over and over I find myself in a conversation with business owners informing them of the opportunities the internet provides in getting out their message, promoting their business, selling products, and building their brand. Obama transcended this concept into a presidential campaign.
Some say it’s never a good idea to talk about politics, but I think we can all agree that the recent presidential election has changed politics forever. Not only in how our political map is divided, but the importance of the internet in getting out the vote in this and every election to come. Obama launched an unprecedented internet campaign during his election that helped tremendously in tipping the scales in many of the swing states. Obama’s web team included the founder of Facebook a popular social networking website with 70 million users. He also had an email base of over 10 million names.
Obama leveraged social networking websites Myspace and Facebook. A UCLA survey of 272,000 college freshmen found that 86 percent spend “some time” each week on social networking sites like Facebook and MySpace. Obama had 2.4million users as supporters on Facebook alone compared to McCain’s 624,000.
Obama posted nearly 2000 videos on Youtube, and launched a text messaging campaign. In fact Obama announced his VP choice at 3am via text message.
During the primaries, volunteers could sign in online, download a list of phone numbers and make calls from home to voters in the target states. A brilliant idea.
How are you using your website to generate sales?
Are you on the social 7 – Myspace, Facebook, YouTube, LinkIn, Twitter, Flicker, & Digg?
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