Last week a lot of people were shocked to find out that mostly everything your doing on your smartphone is being tracked by a piece of software called Carrier IQ. I can say that once I found out about this I was neither shocked or angry although I promptly found a way to remove it from my Android device. I can merely say that I was surprised that this software wasn’t hidden better. I have come to realize that people seem to equate status with their devices and feel connected them in a way I feel that humans have never before personified objects. A hunter and his weapon are different than a hipster and his iphone yet through the social interactions we have through our devices and the feelings associated with those interactions have created an unnatural bond with some. As we sign up, check in, tweet, like, +1, search, surf the web, drive w/ OnStar, gmail, bb message, im, skype, tag, tumble or do anything with a fairly modern device we are being tracked. A plethora of information is being generated about our spending habits, social interactions, events we attend, places we go, web habits, etc.

Soon enough we will all be carrying around enough processing power to handle individual tasks related to creating, reading, updating, deleting and querying our own information in the form of a smartphone. A smartphone that will one day open your car door, adjust your seat if needed, and start the radio on your favorite Pandora station. You will make purchases with it and never worry about losing out on reward points. Soon there will be networks that are faster than 4g with four times the battery life. Humans have a natural tendency to trade up luxury for a little less privacy sorta like a evolutionary remnant of safety in numbers.

If we didn’t have open devices like the Android platform how long would have Carrier IQ existed unnoticed? If detected would you even have an option to remove it? The infrastructure for most of the advanced technology we use is not created by the end user. Although the software may not be as well there are always coders. Ultimately the battle for privacy has fallen solely into the hands of the coder/hacker/programmer. They are the ones who can expose breaches, leak information, and ultimately secure it up to a point as security procedures followed by the end user create a circumstance that any programmer has no control over. So I would remind those who are concerned to be very mindful of your privacy.

I crazy the world we live in these days and how we idolize certain individuals and ignore others. I can’t sit here and say that Steve jobs didn’t contribute to the tech world. He had an amazing mind and created some very thoughtful while overpriced products.

Unfortunately an even more important man with an even greater mind and contribution died last weekend. We didn’t see any iPad shrines, no tweets, and barley any mention in tech world and hardly a mention in mainstream media. As a matter of fact all of Steve’s gadgets ran on an operating system that was basically invented by this man. Who is this great man you ask…Dennis Ritchie, he was head of Lucent Technologies System Software Research Department when he retired in 2007. He was the creator of the operating systems Multics and more notably Unix. His most prized accomplishment was creating the C programming language at Bell Labs with Ken Thompson. C is arguably the second most used programming language in the world. The operating system you use on your Mac was derived from UNIX as we as all Linux distributions. The entire internet, all of your apps, mobile OS’s, search engines etc. are all thanks to Dennis Ritchie. He didn’t use cheap labor from China and no employees killed themselves while he orchestrated this profound feat almost single handedly. So please give credit where credit is due, without Dennis Ritchie there is no Steve Jobs, no Bill Gates, no Larry Paige, no Mark Zuckerberg, nothing.

Dennis Ritchie didn’t drop out of college either. He graduated from Harvard with a degree in physics and applied mathematics and later on received his Ph.D. He also co-authored The C Programming Language. During his lifetime he received the National Medal of Technology from Bill Clinton (the United States highest award for technology), the Japan Prize for Information and Communication, Turing Award, and the Richard W. Hamming Medal from the Institute of Electrical and Electronics Engineers. The wealth his contributions have generated for individuals is unimaginable.

Rest in Peace September 9, 1941 – October 8, 2011

A lot of times I hear clients, SEO consultants even Rand, and others talk about other search engines. Then I ask myself what other search engines. Google is top dog and has been for a while and when the day comes that Google is no longer the top search engine we wont be using search engines any more. Instead we’ll be asking SIRI because typing is soooo old school. I have yet to see a client get the top spot Google and not be happy. There is too much traffic on Google and too much effort involved in getting the top spot in order to focus on any other search engine. Yahoo is a carcass of the company it used to be and the latest comScore report shows that they are at their lowest level ever…15.5% There shareholders are sick of lackluster results as well but that’s another story. Who even uses Yahoo? Or AOL? or ASK.com? I would guess they are people who still use Windows ME and still have a Motorola Startec flip phone or no cell phone at all. There is nothing wrong with using older technology or inferior search engines if thats your style.

Here at Incept we focus on one search engine and thats google. 10 years later these search engines are still playing catch up to Google’s algorithm. If you want spammy search results head over to Bing or Yahoo. Bing is nothing more than a Yahoo’s results rebranded, I wonder how long that will last. If you want to rank on one of those search engines buy an exact match domain name. Don’t worry if the only one left is a .mobi, you can rank that on the first page of Yahoo or Bing. Seriously an algorithm that doesn’t even filter our non top level domains that are an exact match, it’s almost as if a 6 year old wrote that algo. Just realize that for every 1 customer you get on Yahoo or Bing you would have gotten 6 on Google.

You don’t have to take my word…head over to comScore and check out the latest market share numbers. Effective SEO will focus on Google as a search engine and nothing else for the foreseeable future.

PRODUCTIVITY

Evernote – If you an idea person like me you would enjoy using Evernote. I use it for random ideas or long term thinking, goals, plans, snippets from the web. It’s great for note taking at conferences, or idesa I want to revisit but don’t have time for at the moment. Even future blog posts etc. My latest Evernote I created involved listing my biggest mistakes I have made since launching my business a sort of mind hack I got from lifehacker.

Square – You need to get paid! Paypal is cool but Square is cooler. You can take credit cards on your cell phone (Android or iPhone) or iPad and you even get a free credit card reader. You can swipe or key in the card number and you don’t need a merchant account, credit check, or contract. Squareup.com

Codeanywhere – This is a nice app although some may not like the fact that it requires you to enter FTP information for website that you want to work on. This app basically allow you to access web files and edit them inside of a nice web interface. It features an FTP client, Syntax Highlighting, and unlimited undo/redo in case you muck something up.

Trustfax – We all know that Fax machines will become obsolete some day. But occasionally you need to send or receive a fax. Sometimes more often if you have a lot of clients that aren’t close by. Trustfax lets you receive faxes through your email and send them via the web.

Google Voice – I like Google voice for many reasons. One you can track and have a history of all phone calls to your Google Voice number online. All messages are saved and transcribed. They are translated into text and sent to you via SMS (not sure if that is a Sprint or Android only feature). You don’t have to give out your personal phone number to clients. If you get annoying sales people calling you, there is a feature to block them or any number. If you setup websites for clients and want to track the number of call they receive you can by setting them up with a Google Voice number.

WorkEtc – I love the piece of software. It handles money, invoices and expense tracking. You get project management with Gantt charts. There’s lead tracking and embeddable forms to add on to your website that will feed in the leads contact information. It’s CRM + Billing + Project Management = Bad Ass. All for under $40/month for one user. Integrates with Google Apps and they even have an app for Android/iPhone.

Remember The Milk – After I setup a website and how do I remember to bill my clients at exactly 12 months afterwards for hosting? I don’t haha….that’s why I use remember the milk for long term to do’s that I need a reminder for via email or SMS.

Google Analytics – Not sure if you heard the news or not buy you can view real time web traffic in Google analytics as well as new social metrics like +1′s. Not that Google Analytics wasn’t already the cream of the crop when it comes to web analytics software. Unless you want to spent some coin on Ominture.

Google Apps – If you follow my blog or know me personally you may gather that I am a Google whore. I wear Google clothing, rock an Android, give my clients free Google AdWords cash, Plaster Google stickers on my Mac, sign up for every Google beta, think that Internet Marketing is synonymous with just being on Google. I even still use Google Wave (love the meeting templates) and the list goes on. Now be forewarned I have read an interesting blog post about how one company was locked out of their documents and was S.O.L. On Google’s Business App website it says that they offer support and I have never had and issue but redundancy and backups are key for any business and you have no one but yourself to blame if you lose data. With Google Apps you get 25gb of storage, the most robust web based email solution around with IMAP support. Google calendar (use syncmate to sync with iCal), Google Docs w/ real time collaboration, and Google Sites, great if you want to build an intranet with no coding skills, and it’s a lot cheaper than Microsoft Enterprise server. Did I mention Blackberry and Microsoft Outlook interoperability. I think this is how Google will break into the Enterprise and introduce the Android platform to execs.

STORAGE

Dropbox – Dropbox is great for syncing files across multiple platforms and computers. At one time I had a PC, Mac, and a Linux box that I was using for my business. The intern was stuck with the PC, and I was transitioning from my Linux computer to my Mac. Dropbox was great as it played nice with all the platforms.

Box.net w/ FedEx Office enabled – Usually I wouldn’t recommend more than one storage app but box.net doesn’t require any downloads and has a slick drag and drop web interface. If you were lucky enough to score an HP Touchpad just download the box.net app and you will have 50gb of storage which is a real nice deal. Another great feature of Box.net is the ability to add in apps for greater functionality. You can integrate with LinkedIn, Salesforce, Google Docs, Office, FedEx Office and a shit ton more. I also run a Land Surveying company and we can print Surveys directly to FedEx on half sheets (18” x 24” paper) from our box.net account. I like that.

SOCIAL

Summify – If you haven’t signed up for Summify I highly recommend it especially if you use twitter actively. What Summify does is help filter out the noise by looking at your twitter stream or Facebook account and showing you the top 5 news stories that were tweeted or shared by your followers. If your following the right people you will see some great information that you may have missed.

Google Plus – Google plus is a great social network despite what Steve Yegge says. It’s growing but with only 40 million users it’s mostly geeks and early adopters. Find the right people to follow and you can find some interesting reads in your stream. Finding the right peeps depends on your industry.
LinkedIn – The value in LinkedIn revolves around seeking out the right groups and discussions. It’s another great place to get social with like minded folks and avoid the personal chatter of Facebook.

SECURITY

Cloudflare – It’s a hackers world these days and you can never be too secure. Protect yourself and your cloud. Cloudflare is great for reducing bots and web scrapers. It speeds up your websites, reduces spam, and blocks threats. You can also view blocked threats and see how much bandwidth Cloudflare saved you.

BONUS

Google Music – This is still in beta but if you need an invite email me and can send you one. This is basically iCloud for Android. It works seamlessly in the background by syncing a folder that you specify and if your on a Mac you it will sync your iTunes folder. Now you have have access to your music anywhere you have internet. You can even specify the amount of bandwidth it can use. Perfect for coders who like to rock headphones and ignore everyone….can’t you see I’m in my zone : )

There aren’t many industries that have as many shady professionals as our industry. Some industries that are similar in terms of shady people include pain clinics, casinos, investment bankers, and people on craigslist. Seriously I love what I do and the power of Google but I get discouraged more and more as I see some of the practices or sheer lack of knowledge in our industry. Not to mention blog posts like this. Shit all over SEO if you want. The truth of the matter is that it works. So much so that I have launched a new business in an industry that has been decimated by the housing crisis (Land Surveying) and SEO alone is keeping it slammed. The hardest part for any business owner is finding a good SEO consultant that knows their shit.

One rule to go by is never ever accept help from an SEO company that calls you. The whole point of SEO and organic search is to generate leads from users that are interested in your products or services. If an SEO company can not find leads form themselves they surely cant find any for you. It fact they had to find you somehow. The fact that they found you in the first place means they are looking for low hanging fruit, in other words they are looking for a website that is easy to rank so they can milk you for a monthly fee and with minimal work.

Second I would ask or referrals. A good SEO consultant will be slammed! Why? Because they generate a lot of business for their clients. In turn these clients are happy they made a good decision that directly impacted their bottom line. Especially in this shaky economy when a business owner makes a high impact decision that provides an robust ROI they are going to brag to their fellow business owners and that particular SEO consultant or company will be netting more and more word of mouth business.

Third I would do research to see if a particular company is doing SEO for more than one client within the same vertical. It is an inherent conflict of interest for an SEO company to optimize two different websites for the same keyword. A lawyer doesn’t represent the plaintiff and the defendant.

Secondly there will come a time when a good SEO consultant realizes he can do better for himself optimizing his own websites versus a website for someone else. This will ultimately depend on how entrepreneurial this individual is and if they work for themselves or a large company.

Lastly I would advise against hiring a large company that did not rank well for a large number of competitive keywords such as “SEO Company” “Internet Marketing” “Web Design” etc. The reason I say a large number of competitive terms is the fact that this type of intellectual capital is very hard to amass and scale up effectively. A smart SEO consultant doesn’t give out secrets and has to do a lot of research to stay up and ahead of the game. Recent changes to google’s algorithm a.k.a. Farmer/Panda update means that tactics that were effective a few months ago will now cause your rankings to decrease. An SEO Consultant at a large company with a large workload may not even be aware of these recent changes nor have ample time to adjust tactics.

As you may know Amazon’s cloud is down…well at least one section of their cloud based on the east coast of the United States. This has impacted some big websites like Reddit, Hootsuite, Foursquare, Tumblr, Quora. I noticed first thing this morning since I am an avid reader of Reddit, and I like to jump on hootsuite right after that. It’s fascinating to see how one outage in on one datacenter can take down such a large swathe of the social web. And the reason that happened is because Amazon has built up a reputation as having the most fail proof datacenter available. They have been commonly known in the industry as being “Digg Proof” as their servers have the ability to expand capacity and bandwidth as needed so if you are on Oprah and everyone decides to jump on your website Amazon will stretch out your bandwidth so your site doesn’t go down with the overabundance of server requests and you don’t lose out on web visitors and sales. This type of datacenter architecture in very important to Amazon as they are one of the largest online retailers and their bandwidth usage during the normal year is only a fraction of the bandwidth that they use during the holiday season. The irony of the situation is vivid. Seems as of this post some of the more important websites that were affected by the outage have been restored.

Amazon has been tight lipped about their datacenter issues as they most likely don’t want to shed light on their vulnerabilities and give a leg up to the competition offering competing services. But it basically boils down to human error…check out their official statement below…

Just a short note to let you know that the team continues to be all-hands on deck trying to add capacity to the affected Availability Zone to re-mirror stuck volumes. It’s taking us longer than we anticipated to add capacity to this fleet. When we have an updated ETA or meaningful new update, we will make sure to post it here. But, we can assure you that the team is working this hard and will do so as long as it takes to get this resolved.

So lets see the greatest SEO event to date this year just concluded in London and New Orleans…I finally have gotten around to rewriting my blog post that was erased after I saved it. So this post is different and will be better since the forces that be destroyed my previous version. I’m glad they did because everyone wrote their version of what happened blah blah blah…if you want the low down read this blog post by John Doherty. Do yourself a favor and read his entire blog in general as he wrote over 17,000 words on the event and has some really good content.

NEW ORLEANS…
I was ecstatic that Distilled choose to have the event in New Orleans as I have never been there before. Man does that city have character as you may or may not know. And everyone was super friendly from airport staff to cab driver to street performer to lady in the voodoo shop. I really can’t wait to go back. While everyone was eating sandwiches during lunch I snuck away to the French Quarter and stopped at Desire Oyster Bar as per recommendation of my nose. Yea basically I was walking down the street talking on my EVO and the smell coming from Desire said I couldn’t go wrong. So of course I had some Jambalaya, I mean dude it’s New Orleans and I love food. My lunch trip ended up costing me part of Rand’s presentation but thats okay. To be continued…

#LINKLOVE 2011…
One of my favorite presentations of Linklove 2011 was Chris Bennett’s of 97th Floor. It’s not easy to come up with a link building strategy as novel and effective as the one Chris and his agency have been using…INFOGRAPHICS!! like these. Linklove covered a lot of advanced SEO tactics that revolved around linkbuilding. But none of the tactics presented covered the idea of linkbaiting like the idea of a great infographic.

As Chris was presenting I immediately recognized some of the slides he presented as content I hadn’t linked to but had bookmarked. Bookmarking is also an important factor in SEO especially as Google relies more on userdata in light of the recent Panda / Farmer algo update. Over an over I hear SEO consultants ask how do I get a link to my website? Well the answer is simple great content. But creating the great content is the real challenge. Getting it to go viral is another challenge that companies advertise their proficiency at, but always lack the ability to make that happen. Creating great content in the form of whitepapers, blog posts, articles, etc. still require the user to read the content to know that it is good and in this age of information overload getting someone to read your content can be a real challenge. That is why we at Incept Design love the idea of infrographics so much. Once you view a good one you are instantly drawn in by it. In my opinion you have to try pretty hard in order to fail at creating a good infographic. As difficult as that may be we seem to get infocrapics as Chris explained it. He even was kind enough to display an example of one that was pretty lame. I won’t go into any further detail on it but just know it was pretty bad. So check out our audio interview with Chris an learn how to implement this tactic…

HOW TO CREATE AN EFFECTIVE INFOGRAPHIC
Chris-Bennett-97thFloor.mp3


I can’t write enough about how great this event was from the beautiful Jane Copeland who covered link analysis, to the Critchlow brothers who demonstrated ways to scale whitehat linkbuilding techniques and how advanced SEO consultants use excel coupled with API’s and a little code. From the super fast paced Wil Reynolds and his tactic on using Google voice to generate content (Yay, I wasn’t the only black guy there!). Russ Jones who covered Social Media Link building. Oh yea and Kris Roadruck who tried to lure us to the dark side…where they have cookies! But the main reason I went to was because of Rand Fishkin and his website SEOmoz.org. I initially found out about the event via his website and since I am the most familiar with him he was my impetus for going. I really wanted to see how fresh Rand’s yellow Puma’s were and secondly Rand is one of the top SEO consultants in the country. When he talks everyone in our industry listens. He gave a great speech none of which I will talk about here…haha! But I did get a chance to grab a quick impromptu interview with him. The lighting was real bad but the backdrop of downtown New Orleans is great and he talks briefly about the future of SEO.

WHY YOUR SEO COMPANY SUCKS!
There are a lot of reason why they aren’t as good as Incept but I am only going to talk about a few. For one we are extremely more efficient than every other SEO company in Tampa. How? Because I am the one and only SEO consultant at Incept Design and I have single handedly ranked our website above some of the largest companies in the Tampa Bay Area. I also maintain this blog and our twitter account. I make time to attend the most important, informative, and advanced SEO events in the country. We don’t offer piddly $199 specials or any other gimmick a true SEO consultant realizes that he has a finite amount of time and uses it very wisely, results speak for themselves and create referrals. This type of intellectual knowledge is not scalable.

I have a personal desire to acquire as much SEO knowledge as I can. I take personal responsibility for each of my websites and their rankings. I never blow smoke up a clients ass nor do I charge crazy amounts of money  to perform SEO. I always explain the process to my clients when they are interested knowing. I also feel that we offer the most value for our SEO packages as we provide content that is needed and will always go above and beyond the normal protocol to get pictures, video, or press. Lastly we are always on the cutting edge of SEO techniques using various experiments and test to understand which signals are most important, and gaining or losing influence.

Facebook questions has officially launched while it hasn’t rolled out to all pages as of this post you can definitely get it set up on your page fairly easily. First switch to using Facebook as your page and not your personal profile. To do that go to account tab in the upper left corner and click use Facebook as a page then select the page you want. Then go to facebook.com/questions and click the green button that says get Facebook questions now. BAM! You did it.

After hitting okay in the pop up you will be redirected to the questions section of your page. Click on the blue hyperlink that say Questions and type your question. You also will will see another link on the box that gives you the chance to add in poll options. When you click on this you can add in the possible answers to your question. Be careful not to make your answers longer than 35 characters or they may be cut off.

You also have a box that is checked by default that allows users to submit their own answer(options). I have seen a few questions where user created options received more votes than the original options…crowd sourcing at its finest. You also have the ability to make your fan page an answer…this could work very well for your Facebook page if executed correctly.

Users have the ability to follow questions that appear in their feed. They ask can ask their friends the question you create which is sort of like sharing the question. Also any question that one of your friends has answered along with their answer will appear on your question tab. Users also can comment on questions.

All things said this is huge. There has never been a bigger opportunity to crowd source, with over 500 million users you have an opportunity to gain some very insightful feedback using Facebook questions. I only expect to hear more about this in the future as brands go head to head, political sentiment is expressed, personal preferences are voted on. Authentic user generated content that will continue to strengthen Facebook’s brand and solidify them in the social space for the foreseeable future.

I admit when the first iPad launched I thought how silly of a gadget. It’s just a big iPhone. Something else for Apple fanboys and girls. At first I also thought it to be a bit expensive and I had just purchased my HTC Evo which at the time had the biggest screen of any smartphone. I also felt that Apple was holding back on some features for a second version, mainly a front facing camera. And don’t get me started on the Flash. Then an office mate got one. And he seemed to always be on it during lunch. Once I saw him using his iPad and iPhone at the same time to look something up. On the iPad he had the actual item, on his iPhone he was searching the cost on Amazon.com Then I found out another office mate secretly had one that she constantly read books and surfed the web (Facebook) on. Now that it the iPad has completed it’s first generation I realize that Apple again has created a new space that it will dominate for years to come.

Right when Samsung, Motorola, HP, Acer, Blackberry, etc are releasing products that barely compare with first generation iPad…Apple has outdone itself. Well not really but they made a better iPad. And they still have to compete with a cheaper first generation iPad as well. The most appealing aspect of it to me is the ability to have a white version with an orange case. Well thats how mine would look. So now everybody’s iPad doesn’t look the same. And the case in itself has an very functional design as it can double as a stand in multiple angles. Now with a camera and Facetime you can videochat. No specs on the camera so I assume its not perfect, but we can save that for iPad 5. So soon I will be able to video chat with on Facetime and eventually Skype with computers, some iPhones/ Droids, and now iPads!! It has a gyroscope so that opens up a whole new level of applications along with a dual core processor. Lastly they somehow made it thinner. The original iPad was pretty thin in my eyes. This only makes me wonder how much thinner will the Macbook Air get? Or have we reached our thin threshold on Mac devices? Well I at least believe the iPhone 5 is going to be another very thin smartphone from Apple, game changer thin?? We’ll know in a few months.

Lastly I have come to realize in this ever connected world that iPads and tablets in general will replace textbooks, clipboards, ereaders, and newspapers. Within another year or so WIFI access will be like cell phone access is today, and cell phone access will be as fast as WIFI. Wait WTF? Yes so the tablet market will cannibalize the e-reader market pretty quickly just as it has with netbooks. Anyone remember those?? The price stays the same so that keeps pressure on the competitors. As I think they (Motorla, HP, Samsung, etc) should focus on building enterprise tablets and leave the iPads for consumers. In the business world these device will be connected to the cloud and storing guest information. Zapping RFID tags of products consumer have on or near them. While algorithms look for patterns and suggest products and services. A whole new ecosystem is emerging in the business world.

So i kinda want an iPad but they left out the retina display for iPad3.

A lot of hype has been made about Demand Media and it’s IPO since it’s launch. One question everyone has been asking is can they sustain their business model? Personally I think so…they generate content from freelance writers and resell it to websites. If they are producing good, quality, and compelling content than it should be a solid revenue stream. Web owners know that keep up to date fresh content for your demographic can be difficult. So I do not think Google is looking to target anyone company specifically, they want to provide the best result for your search query.

Now Google’s lates algo change dubbed the “Farmer Update” has changes ranking’s for about 12% (11.8%) of websites in Google’s index. The name originated from the idea that Google is targeting content farms. I don’t think they mind you farming good content that is placed appropriately on the web but some notable sites were uprooted in the process. We’ll get to those sites in a moment but one must remember…Google tracks what happens after users click on a result and that information is kept and used as part of google algorithm. They HATE it when users don’t find what they are looking for on the first result. Now have you ever Googled something and landed on one of the following sites?

#	Domain	Change	SISTRIX (before)	SISTRIX (after)	# KWs (before)	# KWs (after)
1	wisegeek.com	-77%	121,58	28,22	74.024	21.940
2	ezinearticles.com	-90%	65,08	6,65	184.508	54.277
3	suite101.com	-94%	54,04	3,28	178.373	36.904
4	hubpages.com	-87%	55,16	7,40	152.998	50.178
5	buzzle.com	-85%	43,25	6,55	86.472	24.423
6	associatedcontent.com	-93%	38,29	2,57	216.429	53.512
7	freedownloadscenter.com	-90%	30,26	3,01	42.486	7.992
8	essortment.com	-91%	25,73	2,32	27.501	7.459
9	fixya.com	-80%	28,78	5,83	62.034	36.167
10	americantowns.com	-91%	24,88	2,18	26.000	9.799
11	lovetoknow.com	-83%	25,75	4,28	49.544	17.833
12	articlesbase.com	-94%	19,96	1,16	82.274	31.365
13	howtodothings.com	-84%	21,20	3,39	33.222	7.601
14	mahalo.com	-84%	20,49	3,23	33.875	9.740
15	business.com	-93%	17,24	1,13	21.556	4.813
16	doityourself.com	-77%	20,89	4,90	23.256	6.870
17	merchantcircle.com	-85%	18,43	2,67	93.347	34.681
18	thefind.com	-83%	18,95	3,27	74.506	45.495
19	findarticles.com	-90%	16,98	1,74	64.810	20.189
20	faqs.org	-91%	16,52	1,46	33.648	11.142
21	tradekey.com	-89%	16,83	1,79	37.364	16.268
22	answerbag.com	-91%	12,93	1,11	67.314	26.054
23	trails.com	-87%	12,05	1,62	38.346	8.511
24	examiner.com	-79%	10,54	2,19	70.781	31.272
25	allbusiness.com	-88%	8,86	1,08	16.457	6.034

How did you feel about the information on those websites? Well those are some of the top losers in Google latest algorithmic change. Thanks to Sistrix for providing the chart above. There is only one reason site owners are going to spent time and money to get a a site to rank with shallow content. They want pageviews and clicks for advertisements. So the first clear signal change is in advertising and placement on the website. I have always been against display ads on websites but here is some validation. Second factors that have been looked at in this change is user data like bounce rate and time on site. Lastly authentic user generated social media content seems to play a factor as well. Nothing to new but I would assume this data also is weighted differently based on the query as well.