Company Name:

Address:

City, State, and Zip:

Phone

eMail Address

Desired URL (Domain Name):

Choose One:  New Website    Re-Fresh of Current Website    Other  

What will be your websites main focus?  Personal   eCommerce   Informative   Gallery / Portfolio 

How many web pages? 1-10  11-30  30+ 

Do you have a logo?  Yes   No 

Why do you want to have a new website, or have your current site redesigned?

Please describe your organization in a few sentences. Since this answer will be something like an elevator speech, could it be incorporated into the home page copy?

What is there about you and your background that sets you apart for a special (niche) group of potential customers?

What problems do your prospects have that your business solves?

How can your particular work background help prospects, compared to others in your industry? What’s special about your work experience?

Why do you believe site visitors should do business with you rather than with a competitor?

Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?

Please describe your potential customers. Paying attention to their income, interests, gender, age, connection speed. If your website is a business-to-business site, what sort of companies are you hoping to attract?

Who are the decision makers on this project? What is the turnaround time for making a decision?

What staff will be involved? What are their roles? Is there a webmaster on your staff?

What is your deadline for completing the site?

Do you want to increase or reduce telephone calls?  Increase   Decrease 

Is there any information on the website that needs to be updated on a regular basis?  Yes   No 

Please list the names of three other sites that you like. Why are they attractive to you?

Have you researched your online competition so you have an idea of what you do and don’t want on your site?

Is there any existing material or promotional pieces that this project must use or compliment?

Where is the website content coming from? Who’s responsible for updating it? Is it ready for use on your website?

If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?

Other than what search engines will produce, what methods do you have in mind to spread the word about your website?

How do you plan to encourage repeat visitors and referrals?

Does showing up in the search engines matter? If so, for which keywords? Will you be willing to compromise on design elements in order to achieve higher rankings?

Is there anything happening with your clients or audience that we should be aware of?

Is there anything happing within your industry that we should be aware of?

How will you measure the success of this project?

What should be the look and feel of this project (edgy, traditional, corporate, minimalist, etc.)?

What do you most like about your current website?

What frustrates you the most about your current website?

Is there anything else that you would like to tell us about?

   

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